Introduced by CompuServe in 1987, the Graphics Interchange format (GIF) has gone strength to strength over the years. Despite all the technological advances over the years in graphic formats, we still can’t resist a funny gif, whether it be on our messaging apps or social media.

What really propelled this awesome format to popularity was when the Netscape Navigator 2.0 browser added looping to the format in 1995. Previously it would only animate once however Netscape added a little extension which would make the media format loop forever.

And just like that, the GIF exploded and was everywhere, like all these thousands of sites that bore the “under construction” GIFs, Internet subculture was now undeniably linked to the GIF.

There was a little shaky ground for the GIF with the introduction of Flash and rise of Web 2.0 in the early to mid-2000’s, however our little buddy preserved and is now more popular than ever.
Happy Birthday to the GIF.

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